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Mitch Lapides' Blog

Category: Email campaign strategy
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NewsLever: March 2014

FulcrumTech: November/December 2013 NewsLever If you’re looking for some great ways to effectively use email to build a successful customer journey, be sure not to miss this month’s feature. Plus, how can you personalize your email marketing to boost performance and revenue? Find out in our latest blog. In addition, see if you agree with […]

How to Use the Power of Email to Enhance Your Customer Journey

In this months’ feature, we help you determine if you are effectively harnessing the power of email to guide prospects and customers through the different stages on their journey with your organization?

It’s Time to Get Personal

When it comes to email marketing, personalization pays off. Here we show you just how much of a positive impact personalizing emails can have on your overall email-marketing performance. Plus, we share some great tips for how to add that personal touch to your email communications.

Canada’s Anti-Spam Legislation (CASL) Is Looming – Here’s What You Need to Know

On July 1, 2014, the toughest anti-spam law to date – Canada’s Anti-Spam Legislation (CASL) – will take effect. With fines up to $10 million per violation and potential criminal charges for companies that intentionally mislead recipients, ensuring compliance with CASL is something that should be a top priority for all marketers today. Here we highlight the information you need to know to be ready for it.

What Do Gmail Image Display Changes Mean for Email Marketing?

Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far.

How to Measure Digital-Marketing ROI for 2014 and Beyond

Which digital-marketing channels provide the best return on investment? Here we discuss how to measure ROI for each of the primary media channels.