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Mitch Lapides' Blog

Category: Email campaign strategy
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Key Email Strategy for Mobile-Responsive Web Design

Posted by Mitch Lapides in the FulcrumTech Resources
April 19, 2013 | 0 comments

How important is a mobile email strategy? Considering that more than 50% of most brands’ emails will be opened on a mobile device this year, a mobile email strategy is vital for success. Here we talk about how that strategy must go beyond simply the email design to ensure that your entire conversion path — from email to website landing page — provides a great mobile experience.

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The Key to Subject Line Success: Testing, Not Guessing

Posted by Mitch Lapides in the FulcrumTech Resources
March 20, 2013 | 0 comments

A 67% lift in open rates and an 87% increase in revenue. This is just one example of the level of improvements FulcrumTech achieves for clients, thanks to subject line testing and optimization. In this case, the client was a major U.S. publishing company. Subject lines are what drive recipients to the top of the sales funnel in email campaigns; yet, many organizations spend little time and effort crafting or testing them. Here we show you the impact that subject line testing can have on email campaign performance, as well as offer some practical advice about how to achieve subject line success.

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How to Minimize the Impact of Email Auto-Filters on Your Email-Marketing ROI

Posted by Mitch Lapides in the FulcrumTech Resources
February 25, 2013 | 0 comments

Thanks to an ever-increasing volume of email, more and more people today are motivated to do a better job of managing their email inboxes. As a result, a host of tools and applications are emerging to help reduce inbox clutter by auto-filtering emails into email folders or “stacks.” What does this mean for email marketers? And how can you minimize the impact of auto-filtering on your email performance rates and overall return on investment (ROI)? That’s what we talk about in this month’s NewsLever feature.

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Email Marketing Best Practices – Unsubscribing Do’s and Don’ts

Posted by Mitch Lapides in the FulcrumTech Blog
February 14, 2013 | 0 comments

Of course, we would like our email-marketing efforts to prevent subscribers from hitting the “unsubscribe” link, but it’s inevitable that some will unsubscribe. In this post, we discuss unsubscribing “do’s and don’ts” as part of email marketing best practices and help you comply with CAN-SPAM requirements without annoying your subscribers.

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How Mature Is Your Email-Marketing Program?
14 Types of Emails to Help Boost ROI

Posted by Mitch Lapides in the FulcrumTech Resources
January 23, 2013 | 0 comments

Are you doing everything you can to get the most ROI out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you’ll find some that you could be doing, but haven’t yet tried.

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4 Critical Steps to Make Sense of Your Drip Campaign Data

Posted by Mitch Lapides in the FulcrumTech Blog
January 23, 2013 | 0 comments

Email marketing encompasses a plethora of metrics that you can use to evaluate your automated email drip campaigns. You have everything from unique open rates, click-through rates, and click-to-open rates to bounces, spam complaints, and landing page conversions. We’ve seen clients get lost in the data over and over again, resulting in no improvement in their campaigns over time. With a little planning, though, you can turn that around.

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