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Mitch Lapides' Blog

Category: Email campaign strategy
(page 1 of 12)

Calculate Your ROI in Minutes with This New Email-Marketing Tool

Posted by Mitch Lapides in the FulcrumTech Resources
January 18, 2012 | 0 comments

Since starting FulcrumTech, we’ve worked with numerous clients and prospects who have been frustrated by how to justify their email-marketing programs. Specifically, they want to know how much they’ll get in return from a certain level of marketing investment. Until now, there hasn’t been a way to accurately calculate email-marketing return on investment (ROI). To address this problem, FulcrumTech developed a sophisticated, web-based email ROI calculator called ROI GoalsetterSM.

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Please Don’t Call It an Email Blast

Posted by Mitch Lapides in the FulcrumTech Blog
January 18, 2012 | 0 comments

If there’s one thing that makes me cringe, it’s when someone calls an email-marketing campaign a “blast.” Everything about that word goes against what we as email-marketing professionals do to make an email campaign work. I thought I’d pull a few definitions of “blast” from a dictionary to drive my point home. I made myself [...]

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Your Email List Is 80% Dead!

Posted by Mitch Lapides in the FulcrumTech Blog
December 12, 2011 | 1 comment

Well, if you’re not proactively managing your email list, you might find that 80% or more of the names may not have opened or clicked on any email in 6 months or longer. We’ve seen this frequently with new clients. How does this happen?

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8 Tips for Integrating QR Codes into Your Email-Marketing Strategy

Posted by Mitch Lapides in the FulcrumTech Resources
December 12, 2011 | 0 comments

Quick-response (QR) codes are an innovative and exciting marketing tool to add to your email campaigns. To attract new email subscribers, you may want to consider incorporating them into your email-marketing strategy.

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Effective Email Preference Centers Help Keep Subscribers Active and Engaged

Posted by Mitch Lapides in the FulcrumTech Resources
November 13, 2011 | 0 comments

In last month’s feature, we gave you tips on how to build a high-quality email list. So, as you continue to grow your list of subscribers, you want to encourage subscribers to keep their preferences up to date – for their email address, name, desired frequency of emails, and more. Read more about how to create an effective email preference center that helps you keep your subscribers active and engaged.

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Are You Making This Mistake in Your Email Footer?

Posted by Mitch Lapides in the FulcrumTech Blog
November 13, 2011 | 0 comments

After years of using a certain Internet service provider, I decided to make a switch. That meant that the numerous email newsletters and other services I had subscribed to so many years ago needed to be changed to reflect a new email address. You’d think changing an address would be simple, right? Wrong!

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