Email Marketing  -  Websites  -  Search Engine Optimization  -  Digital Inbound Marketing  -  Lead Generation
Mitch Lapides' Blog

Category: Email and web analytics
(page 1 of 8)

What Are Good Open and Click-through Rates for Email-Marketing Campaigns?

Posted by Mitch Lapides in the FulcrumTech Blog
April 24, 2013 | 0 comments

We get this question all the time. The answer is: It depends. It’s like asking, “What’s a good price for a car?” So many factors go into what drives open and click-through rates. Here we list examples of benchmark statistics for these metrics. Plus, we suggest some areas in your email-marketing program to focus on to help optimize your open and click-through rates.

Continue Reading »

The Key to Subject Line Success: Testing, Not Guessing

Posted by Mitch Lapides in the FulcrumTech Resources
March 20, 2013 | 0 comments

A 67% lift in open rates and an 87% increase in revenue. This is just one example of the level of improvements FulcrumTech achieves for clients, thanks to subject line testing and optimization. In this case, the client was a major U.S. publishing company. Subject lines are what drive recipients to the top of the sales funnel in email campaigns; yet, many organizations spend little time and effort crafting or testing them. Here we show you the impact that subject line testing can have on email campaign performance, as well as offer some practical advice about how to achieve subject line success.

Continue Reading »

4 Critical Steps to Make Sense of Your Drip Campaign Data

Posted by Mitch Lapides in the FulcrumTech Blog
January 23, 2013 | 0 comments

Email marketing encompasses a plethora of metrics that you can use to evaluate your automated email drip campaigns. You have everything from unique open rates, click-through rates, and click-to-open rates to bounces, spam complaints, and landing page conversions. We’ve seen clients get lost in the data over and over again, resulting in no improvement in their campaigns over time. With a little planning, though, you can turn that around.

Continue Reading »

Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

Posted by Mitch Lapides in the FulcrumTech Resources
October 29, 2012 | 0 comments

The evidence is overwhelming — email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave five tips for segmenting email lists to help boost return on investment. Here we expand on that advice with five more ways to segment your email lists.

Continue Reading »

Justifying Email Marketing in 2013 and Beyond

Posted by Mitch Lapides in the FulcrumTech Blog
October 29, 2012 | 1 comment

There’s been a lot of buzz about the inevitable demise of email marketing. Sure, email inboxes are crowded, and social media is playing an ever-increasing role in influencing consumers’ decisions. But the idea that email is a beat-up old dinosaur just isn’t true. Email remains one of the most profitable marketing channels today – and will remain so into the future. If you need some ammunition to justify email marketing in your company, here are the facts.

Continue Reading »

Is It the End of SEO As We Know It?

Posted by Mitch Lapides in the FulcrumTech Blog
September 26, 2012 | 0 comments

There was a recent article in Forbes magazine — “The Death of SEO: The Rise of Social, PR, and Real Content” — that sparked a lot of controversy in the industry. In the article, a top SEO consultant is quoted as saying, “Google is in the process of making the SEO industry obsolete; SEO will be dead in 2 years.” Will there be a change in the way SEO is done over the next 2 years? Absolutely. But I strongly believe that the buying and selling of strategies to determine what marketers need to do to rank high on the search engines will not go away.

Continue Reading »