Mitch Lapides' Blog
Blog posts filtered by the category: General Strategy
Recent Blog Posts
One of Facebook’s many methods of sharing ideas to your network is through “links.” This function, much like Digg, Reddit, and Twitter, lets users share links to interesting Web pages, Flash content, videos, audio files, and more.
Much like the aisles near the front of Bed Bath & Beyond, we’ll…
Looking for Leads? Use Twitter to Find Them
As I previously discussed in a recent NewsLever feature, Twitter is a valuable tool that you can use to optimize your email-marketing campaigns. It also provides a great and easy way for businesses to find new leads. Here’s how…
How Good Was Your Last Haircut?
We’re often reminded that marketing always starts with your product or service. If you don’t have an outstanding product or service, no amount of marketing is going to get you to or keep you at the top. Recently, I had a wonderful reminder of this lesson…
Goals - Know Them to Meet Them
The year 2010 has been all about goals for me, my team, and our clients. Reminding ourselves, regularly, of the value of establishing goals is important. In business and our personal lives, having goals is so critical to achieving success, balance, or anything else you want out of your life. Yogi Berra once said, "If you don't know where you're going, you'll end up someplace else." Interestingly, once you know your goals, getting there is often the easy part.
Create a Financial Model to Help Prioritize Improvements and Quantify Results
Have you ever wondered exactly how much, in dollars, your email-marketing campaign can improve? Most likely, you've read numerous articles and have attended webinars about what you can do to step it up a notch. But how do select from the many options for improving your program? Where should you…
Driving List Growth with Twitter Is NOT Rocket Science
But, it does take some planning, consistent work, and some creativity. With the tremendous growth of Twitter usage over the last year, it's hard to ignore the 18 million people currently on Twitter. Here's a quick overview for how Twitter can drive your email list growth and ultimately…
Newslever
NewsLever is a free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.
FulcrumTech Marketing Blog
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Get Realistic about Improving Your Email-Marketing Campaigns
September 3, 2010Many clients ask us how to make dramatic improvements in their email-marketing efforts. Typically, the urgency to…
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How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
August 9, 2010One of Facebook’s many methods of sharing ideas to your network is through “links.” This function, much…