Mitch Lapides' Blog
Blog posts filtered by the category: Email Marketing
Recent Blog Posts
Get Realistic about Improving Your Email-Marketing Campaigns
Many clients ask us how to make dramatic improvements in their email-marketing efforts. Typically, the urgency to grow their lists—usually by a lot—comes to mind for most people. Although list growth is often at the heart of improvement, the right combination of efforts beyond list growth is also important to…
One of Facebook’s many methods of sharing ideas to your network is through “links.” This function, much like Digg, Reddit, and Twitter, lets users share links to interesting Web pages, Flash content, videos, audio files, and more.
Much like the aisles near the front of Bed Bath & Beyond, we’ll…
Ever Heard of the Active Unique Open Rate?
When it comes to email marketing, you've probably heard of a unique open rate or total open rate. But another interesting metric to track is your active unique open rate—the number of opens by the active members of your list. It gives you a better picture of the extent –…
What Can Email Marketing Learn from Twitter?
The short answer is plenty. Once you filter out the noise and focus on what’s relevant, you can uncover treasure troves of information. When it comes to email marketing, we are always looking for the following...
Create a Financial Model to Help Prioritize Improvements and Quantify Results
Have you ever wondered exactly how much, in dollars, your email-marketing campaign can improve? Most likely, you've read numerous articles and have attended webinars about what you can do to step it up a notch. But how do select from the many options for improving your program? Where should you…
What’s a Valid Email-Marketing Test?
Many of our clients and prospects hear us constantly note that marketing is testing. What subject line do you think will perform better? Which layout will drive more clicks? Which text on a button will deliver more click-throughs? Well, I promise that I always have an opinion. And so should…
Newslever
NewsLever is a free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.
FulcrumTech Marketing Blog
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Get Realistic about Improving Your Email-Marketing Campaigns
September 3, 2010Many clients ask us how to make dramatic improvements in their email-marketing efforts. Typically, the urgency to…
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How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
August 9, 2010One of Facebook’s many methods of sharing ideas to your network is through “links.” This function, much…