Mitch Lapides' Blog
Recent Blog Posts
Get Realistic about Improving Your Email-Marketing Campaigns
Many clients ask us how to make dramatic improvements in their email-marketing efforts. Typically, the urgency to grow their lists—usually by a lot—comes to mind for most people. Although list growth is often at the heart of improvement, the right combination of efforts beyond list growth is also important to…
One of Facebook’s many methods of sharing ideas to your network is through “links.” This function, much like Digg, Reddit, and Twitter, lets users share links to interesting Web pages, Flash content, videos, audio files, and more.
Much like the aisles near the front of Bed Bath & Beyond, we’ll…
Ever Heard of the Active Unique Open Rate?
When it comes to email marketing, you've probably heard of a unique open rate or total open rate. But another interesting metric to track is your active unique open rate—the number of opens by the active members of your list. It gives you a better picture of the extent –…
Looking for Leads? Use Twitter to Find Them
As I previously discussed in a recent NewsLever feature, Twitter is a valuable tool that you can use to optimize your email-marketing campaigns. It also provides a great and easy way for businesses to find new leads. Here’s how…
How Good Was Your Last Haircut?
We’re often reminded that marketing always starts with your product or service. If you don’t have an outstanding product or service, no amount of marketing is going to get you to or keep you at the top. Recently, I had a wonderful reminder of this lesson…
What Can Email Marketing Learn from Twitter?
The short answer is plenty. Once you filter out the noise and focus on what’s relevant, you can uncover treasure troves of information. When it comes to email marketing, we are always looking for the following...
Newslever
NewsLever is a free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.
FulcrumTech Marketing Blog
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Get Realistic about Improving Your Email-Marketing Campaigns
September 3, 2010Many clients ask us how to make dramatic improvements in their email-marketing efforts. Typically, the urgency to…
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How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
August 9, 2010One of Facebook’s many methods of sharing ideas to your network is through “links.” This function, much…